Top 5 Fashion Games Performance in South Africa Q3 2025

In the third quarter of 2025, the top fashion games in South Africa demonstrated varied performance metrics across downloads, revenue, and active users. Here's a closer look at the trends captured by Sensor Tower.

Hair Tattoo: Barber Shop Game from AI Games FZ experienced fluctuations in weekly revenue, peaking at approximately $12 in late September. Downloads began at around 29K, gradually declining to around 15K by mid-September, before a slight recovery. The active user base remained robust, hovering around 210K throughout the quarter.

Fashion Show: Dress Up, Makeup by Ngoc Pham Thi saw a revenue peak of $119 in late July, followed by a decrease. Weekly downloads showed a significant drop from 28K to 6K, but rebounded to approximately 17K by the end of the quarter. Active users mirrored this trend, starting at 92K and ending at 74K.

Hair Salon Games For Kids by KIDOSPACE LTD maintained a steady download rate, starting at 15K and ending at 9K. Active users followed a similar pattern, beginning at 15K and stabilizing around 11K by the quarter's end.

Paper Doll Diary: Dress Up DIY from Getsmart LLC showed consistent revenue, peaking at $10 in mid-August. Downloads varied, starting at 12K, dipping to 6K, then rising to 14K. Active users steadily increased from 367K to 414K, demonstrating strong user engagement.

Finally, Glow Fashion Idol by Crazy Labs saw revenue peaks of $1.5K in late September. Downloads fluctuated, peaking at 12K in early July, falling, then stabilizing around 5K. Active users showed growth from 30K to 25K by the end of the quarter.

These insights from Sensor Tower highlight dynamic trends in the fashion gaming sector in South Africa. For further details and analysis, visit Sensor Tower's platform.